Casting Agency Admin
Roster, pipeline, revenue, and agent workload — PRD §14.2
Roster overview
Talent signed with the agency
Total talent
248
217 active
Exclusive contracts
89
36% of roster
New this month
12
Onboarded talent
Top tier
158
Fashion + Commercial
Tier breakdown
fashion
86
commercial
72
film
41
tv
35
digital
14
Active castings
Pipeline and value on the books
Open calls
18
Accepting submissions
Shortlisting
7
Decisions pending
Live submissions
1284
142 shortlisted
Pipeline value
₹2.5Cr
Expected booking fees
Bookings pipeline
Offer → Accepted → Booked → Shooting → Completed
Pending offers
14
Accepted (mo)
23
Booked (mo)
19
Shooting now
6
Completed (mo)
11
Average booking value: ₹3,20,000
Revenue & commissions
This month and year-to-date
This month
Gross billings₹18,40,000
Agency commission₹2,85,000
TDS withheld₹28,500
Net to bank₹2,56,500
Year to date (FY)
Gross billings₹1,84,00,000
Agency commission₹26,40,000
TDS withheld₹2,64,000
Net to bank₹23,76,000
YTD by source
Print + Stills₹52,00,000 (28%)
Commercials (TVC)₹84,00,000 (46%)
Film + TV₹36,00,000 (20%)
Digital + Social₹12,00,000 (7%)
Agent assignments
Workload per casting agent / coordinator
Priya Sharma Director | 5 | 28 | 9 | 4 | Healthy |
Arjun Mehta Director | 4 | 41 | 12 | 6 | Overloaded |
Kavitha Nair Coordinator | 7 | 19 | 6 | 2 | Healthy |
Rohan Desai Coordinator | 3 | 8 | 4 | 1 | Healthy |
Meera Joshi Associate | 2 | 3 | 2 | 0 | Healthy |
All castings
Drill into a specific casting
LF Lakme Fashion Week SS26 Lakme India · Runway | Open | 184 | 32 | 28 Mar 2026 | Priya Sharma | |
TD Tanishq Diwali Campaign Titan Company · Print | Shortlisting | 97 | 15 | 15 Apr 2026 | Arjun Mehta | |
ME Myntra End of Season TVC Myntra · Commercial | Open | 213 | 0 | 05 Apr 2026 | Kavitha Nair | |
BL Boat Lifestyle Shoot Boat Audio · Print | Closed | 56 | 8 | 10 Mar 2026 | Rohan Desai | |
NS Nykaa Summer Collection Nykaa · E-Commerce | Open | 142 | 22 | 20 Apr 2026 | Meera Joshi | |
AG Amazon Great Indian Festival Amazon India · Digital | Shortlisting | 78 | 12 | 01 May 2026 | Vikram Singh |